Privacy Policy

Eective Date: 4/24/2025

This Privacy Policy describes how petsbenefitstoday.com., (“petsbenefitstoday” or "we", "us," or "our") collects, uses, shares and protects personal information when you interact with our website(s) (eg. petinsurer.com, petsbenefitstoday.com), or mobile app, emails we send, social media accounts, and online services (our “Services”), including the following:

The Personal Information We Collect
Online User Activity, Cookies and Information Collected by Other Automated Means
How We Use Your Personal Information
How We Share Your Personal Information
How We Protect and Store Your Personal Information
Your Privacy Options
Children’s Information
Updates to this Privacy Policy
Additional Notices
Texting Terms
Contact

Please note that this Privacy Policy does not apply to non-petsbenefitstoday.com. websites or services that state that they are oered under a dierent privacy policy. Please review the privacy policies on those websites and applications directly to understand their privacy practices.

By visiting our website or using our Services, you ("user," "your" or "you") agree to the terms of collection and use of information contained in this Privacy Policy.

If you are not in agreement with any part of this policy or our Terms of Use, please do not use petsbenefitstoday.com or any of our services for any reason

THE PERSONAL INFORMATION WE COLLECT

Depending on the nature of your interaction with petsbenefitstoday.com. we may collect personal information as follows:

Directly from you, when you provide information to us or interact with us:
1. Contact information and any other information you choose to include when you fill out forms on our websites or otherwise communicate with us via e-mail, mail, phone or other channels
2. Personal/location information, such as your email address, telephone number (optional), and zip code.
3. Pet quote information, such as your pets age, breed, species, and gender.
4. Survey information in response to questions we may send you including for feedback and research purposes.
Automatically from you, when you utilize or interact with our Services;
1. Device information and online user activity when you utilize our technology platforms, as described in Section 2 below

Some of this information may be collected by external parties on our behalf

Online User Activity, Cookies and Information Collected by Other Automated Means

When you interact with the Services, certain information about your use of our Services is automatically collected. This includes:

1. Usage Details about your interaction with our Services (such as the date, time, and length of visits, and specific pages or content accessed during the visits, search terms, frequency of the visits, referring website addresses);

2. Device Information including the IP address and other details of a device that you use to connect with our Services (such as device type and unique device identifier, operating system, and browser type,);

3. We collect information about your interaction with the Services, including the resources that you access, pages viewed, how much time you spent on a page, and how you reached our website. We also log the details of your visits to our website and information generated in the course of using our website, such as mouse movements, clicks, page visits, text entered, how long you spent on a page, and other details of your actions on our website.

Much of this information is collected through cookies, web beacons, and other tracking technologies, which may be operated by our partners who assist us in collecting information about usage of the Services, serving ads, or providing other services to you. For example, we use Google Analytics to collect usage details. You can learn more about privacy and Google Analytics by visiting https://support.google.com/analytics/?hl=en#topic=14090456, and opt out of collection of your data by using the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout . We may also use cookies set by other third-party services.

You may be able to opt out of tracking by cookies or control how information collected by cookies is used via a number of means, as described in Section 7 below.

Your browser or device may include “Do Not Track” functionality; please note that we do not respond to such signals.

HOW WE USE YOUR PERSONAL INFORMATION

We use the personal information we collect from you for the following purposes:

Provide our Services to you, including personalized pet insurance quotations.
Respond to your requests, questions and comments and answer customer queries.
Monitor the performance of our Services including metrics such as total number of visitors, trac, and demographic patterns.
Interact with you, including to notify you regarding products, services, and promotions that may be of interest to you and inform you about important changes to this Privacy Policy, our Terms or other policies.
Tailor the content we display to you in our Services and communications, including advertising, and oer products and services that we believe may be of interest to you.
Manage, operate, and improve the Services, including understanding our customer base and the eectiveness of our marketing, events, promotional campaigns, and publications, and diagnose or fix technology problems.
Comply with legal requirements and industry standards, detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal, and protect the rights of petsbenefitstoday.com you, or others.

We may use and share information in an aggregated or de-identified manner at our discretion, including for research, analysis, modeling, marketing, and improvement of our Services.

HOW WE SHARE YOUR PERSONAL INFORMATION

1. Service Providers. We may share your information with service providers that we believe need the information to perform a technology, business, or other professional function for us such as, IT services, maintenance and hosting of our Services, marketing partners, accounting, auditing and tax services, and other professional services.

2. Analytics Partners. We partner with analytics providers, who collect information via tracking technologies on our websites to assist us with measuring visits and trac on our websites so we can measure and improve the performance of the sites.

3. Advertising Partners. We partner with third parties who assist us in serving advertising regarding the Services to others who may be interested in the Services. These third parties may use tracking technologies to collect or receive information from the Services and elsewhere on the internet and use that information to provide measurement services and target ads. Third parties may allow other companies to access information about you so that they may market other products you may be interested in. Sharing excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Social Media Platforms. If you interact with us on social media platforms, the platform may be able to collect information about you and your interaction with us. If you interact with social media objects on our Services (for example, by clicking on a Facebook “like” button), both the platform and your connections on the platform may be able to view that activity. To control this sharing of information, please review the privacy policy of the relevant social media Platform.

5. Aliates and Partners. We share information with members of our corporate family, including subsidiaries and strategic partners, for purposes consistent with this Privacy Policy.

6. Corporate Event. We reserve the right to transfer to another entity or its aliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Policy.

7. Legal. We share information where necessary to comply with applicable law, to respond to requests from law enforcement agencies or other government authorities or third parties, as permitted by law and without your consent when it is necessary to protect our customers, employees, or property; in emergency situations; or to enforce our rights under our terms of service and policies.

HOW WE PROTECT AND STORE YOUR PERSONAL INFORMATION

We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf.

We will retain your personal information for as long as is necessary to complete the purposes for which it was collected, or as may be required by law.

YOUR PRIVACY OPTIONS

You may have certain choices when it comes to how we collect and use your personal information:

1. Email Marketing and Communications. If at any time you no longer wish to receive marketing communications from us, you can click the unsubscribe link at the bottom of any email or email us at [email protected]

2. SMS Communications: If at any time you no longer wish to receive SMS communications from us, you can reply STOP to our last message.

3. Online Activity Tracking and Interest-Based Advertising. You have several options to either prevent our collection of information regarding your online activity, or prevent third parties from using such information from being used for interest-based advertisements:

You may also modify your browser settings to disable or reject cookies across the internet; but if you do so, some features of our website or Services may not function properly or be available. If you are visiting the Services from a mobile device, the operating system of the device may oer you options regarding how the device collects and uses your information for interest-based advertising. Please visit https://thenai.org/opt-out/mobile-opt-out/ for more information.
You may be able to prevent third parties from using your information for interest-based advertisements across the internet by visiting http://www.networkadvertising.org or http://www.aboutads.info. Please note this does not opt you out of being served ads, nor will it prevent the receipt of interest-based advertising from other companies that do not participate in these programs.

CHILDREN’S INFORMATION

We do not knowingly or intentionally gather Personal information about children. If we have inadvertently collected the Personal Information of a child under 16, or equivalent minimum age depending on jurisdiction, a parent or guardian of that child may contact us at [email protected] to request that we delete the information from our records or otherwise cease the use of that information.

UPDATES TO THIS PRIVACY POLICY

We may make changes to this Privacy Policy from time to time. The “Eective Date” at the top of this page indicates when this Privacy Policy was last revised. We may also notify you in other ways from time to time about the collection, use, and disclosure of your personal information described in this Privacy Policy.

ADDITIONAL NOTICES

CALIFORNIA RESIDENTS

Your California Privacy Rights

California’s “Shine the Light” law permits customers in California to request certain details about how certain types of their information are shared with third parties for those third parties’ own direct marketing purposes. If you are a California resident, you may opt-out of such sharing by emailing us at [email protected] or mailing a written request to the address above.

California Consumer Privacy Act

California law provides California residents with rights to receive certain disclosures regarding the collection, use, and sharing of “Personal Information,” rights to access, delete, correct certain Personal Information we collect about them, restrict us from “selling” or “sharing” certain Personal Information, and limit our use of Sensitive Personal Information, as defined by the law and described in the categories below. These rights apply to all residents of CA, regardless of whether you are a customer, website visitor, business contact, or member of the workforce. As a California resident, you have a right not to receive discriminatory treatment for the exercise of your privacy rights.

If you are a customer, website visitor, or business contact, please review this notice to learn more about your rights. If you are a candidate for employment, please see our California Notice of Collection for Job Candidates.

Collection, Use, and Retention Considerations

You have the right to receive notice of the categories of Personal Information we collect, and the purposes for which those categories of Personal Information will be used. The categories we use below to describe the information are those enumerated in the CCPA.

California law requires us to provide information regarding the criteria we use to determine the length of time for which we retain personal information. We utilize the following criteria to determine the length of time for which we retain information:

The business purposes for which the information is used, and the length of time for which the information is required to achieve those purposes;
Whether we are required to retain the information type in order to comply with legal obligations or contractual commitments, to defend against potential legal claims, or as otherwise necessary to investigate theft or other activities potentially in violation of our policies and procedures applicable to you or against the law, to ensure a secure online environment, or to protect health and safety;
The privacy impact of ongoing retention on the consumer; and
The manner in which information is maintained and flows through our systems, and how best to manage the lifecycle of information in light of the volume and complexity of the systems in our infrastructure.

Individual pieces of personal information may exist in dierent systems that are used for dierent business or legal purposes. A dierent maximum retention period may apply to each use case of the information. Certain individual pieces of information may also be stored in combination with other individual pieces of information, and the maximum retention period may be determined by the purpose for which that information set is used.

The following chart describes our practices with regard to the collection, use, and retention of your Personal Information. The categories we use to describe the information are those listed in the CCPA. Certain Personal information may fall into multiple categories, and in some circumstances, how we use and how long we keep the information within each category will vary. The examples of Personal Information listed below are illustrative and do not represent a complete description of the information we process.

Category	Required information
Personal identifiers	Examples of what we collect: Name, email address, phone number, and contact address, username and basic account information, unique identifiers (such as those assigned in cookies). Sources: Directly from you. Purpose of collection and use : All purposes listed in How We Use Your Information. Retention Considerations: We retain this Personal Information subject to the criteria set forth in Collection, Use and Retention Considerations above
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))	Examples of what we collect: Name, email address, zip code, telephone number Sources: Directly from you. Purpose of collection and use: All purposes listed in How We Use Your Information. Retention Considerations: We retain this Personal Information subject to the criteria set forth in Collection, Use and Retention Considerations above.
Protected classification characteristics under California or federal law. Commercial information	Not collected. Not collected.
Biometric information. Internet or other similar network activity	Examples of what we collect: Unique numerical identifier, cookie or tracking pixel information, device ID, browsing history, pet quote history, IP address, interaction with a website, or interaction with advertisement. Sources: Automatically from you. Purpose of collection and use: All purposes listed in How We Use Your Information. Retention Considerations: We retain this Personal Information subject to the criteria set forth in Collection, Use and Retention Considerations above.
Professional or employment related information. Education information. Audio, electronic, visual, thermal, olfactory, or similar information	Not collected. Not collected. Not collected.
Inferences drawn from other personal information.	Not collected.
Not collected.	Not collected.

Sale, Sharing, and Other Disclosure of Personal Information

Any category of Personal Information listed in the chart above may be disclosed for a business purpose to service providers and contractors, which are companies or individuals that we engage to conduct activities on our behalf. Service providers and contractors are restricted from using personal information for any purpose not related to our engagement. California law also requires us to provide you with information regarding the parties to whom we “sell” or “share” your information, and the parties to whom we disclose your information for a business purpose. Under the CCPA, a business “sells” Personal Information when it discloses Personal Information to a company for monetary or other benefit.

We share your information as follows:

Identifiers: Analytics Partners; Advertising and Marketing Partners.
Personal information categories listed in the California Customer Records statute: Analytics Partners; Advertising and Marketing Partners.
Internet or Electronic Network Activity Information: Analytics Partners; Advertising and Marketing Partners.

We may disclose your information in other ways that are not considered sales under the law. Please see “How We Share Personal Information” above for more information about how we share your information.

Right to Know and Request Access to and Deletion of Personal Information

You have the right to request access to Personal Information collected about you and information regarding the source of that information, the purposes for which we collect it, and the third parties and service providers with whom we share it. You also have the right to request we correct inaccurate Personal Information and to request, in certain circumstances, that we delete any Personal Information that we have collected directly from you.

You may submit a request to exercise your rights to know/access or delete your Personal Information by sending an email to [email protected] You may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf through these means.

In order to process your request, we must verify your request. We do this by asking you to provide personal identifiers we can match against information we may have collected from you previously and confirm your request using the email account stated in the request.

We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.

Right to Opt Out of Sale of Personal Information to Third Parties

You have the right to opt out of our sale of your Personal Information to third parties. To review our Notice of Right to Opt Out of Sale/Sharing and exercise your right, please email [email protected] Please note that your right to opt out does not apply to our sharing of Personal Information with Service Providers, as described above.

Right to Limit Use of Sensitive Personal Information

You have the right to request that we limit use of your sensitive personal information to certain purposes allowed by law. However, we do not process your sensitive personal information in circumstances that would be subject to the right to limit.

Notice of Financial Incentive

We may advertise promotions, discounts or other benefits on behalf of our partners for consumers that enrol in certain plans oered by our aliates/partners. We receive no monetary compensation for these specific promotions or discounts.

petsbenefitstoday.com., does not generally assign monetary or other value to consumers’ Personal Information, and our promotions activity changes continually. To the extent California law requires that a value be assigned to such programs, or the price or service dierences they involve, petsbenefitstoday.com. values the Personal Information as being equal to the value of the discounts or other financial incentives provided in each such program. Such calculation is based upon a practical and good-faith eort to assess, on an aggregate basis for all collected information: (1) the data elements collected (e.g., email address), (2) the use of such information by petsbenefitstoday.com., in connection with its marketing activities, (3) the range of discounts provided (which can depend on each consumer’s purchases under such oers), (4) the number of consumers enrolled in respective programs, and (5) the product or service to which the benefits (such as price dierence) applies. These values can change over time.

VIRGINIA, COLORADO, CONNECTICUT, AND UTAH

Laws in Virginia, Colorado, Connecticut, and Utah provide residents of these states with rights to access, delete, and correct certain “Personal Data” we collect about them, as well as to restrict the use of that Personal Data for targeted advertising, restrict the “sale” of that Personal Data, and control our use of Personal Data considered sensitive.

If you are a resident of any of these states, you also have a right not to receive discriminatory treatment for the exercise of your privacy rights.

Security

We have put in place appropriate physical, electronic, and managerial procedures and security precautions to protect the security and integrity of your Personal Information in accordance with this policy and applicable law. However, no Internet transmission is completely secure, and we cannot guarantee that security breaches will not occur. Without limitation of the foregoing, we are not responsible for the actions of hackers and other unauthorized third parties that breach our reasonable security procedures.

Amendments

petsbenefitstoday.com. may modify or amend this policy from time to time. If we make any material changes, as determined by petsbenefitstoday.com., in the way in which Personal Information or web tracking Information is collected, used or transferred, we will notify you of these changes by modification of this Privacy Policy, which will be available for review by you at the website. Notwithstanding any modifications we may make, any Personal Information and web tracking Information collected by petsbenefitstoday.com. from you will be treated in accordance with the privacy policy in eect at the time information was collected, unless we obtain your consent otherwise.

Accessibility

Any person with a disability that prevents or restricts them from accessing this Privacy Policy through the Apps or through our website may request a copy of the Privacy Policy in an alternative format by contacting petsbenefitstoday.com. at: [email protected]

Visitors From Outside the United States

petsbenefitstoday.com. and its servers are located in the United States and are subject to the applicable state and federal laws of the United States. Those who choose to access the Service do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. We may limit the Service's availability, in whole or in part, to any person, geographic area or jurisdiction we choose, at any time and in our sole discretion. We do not represent or warrant that the Service, or any part thereof, is appropriate or available for use in any other jurisdiction. If you choose to access or use the Service, you consent to the use and disclosure of information in accordance with this privacy policy and subject to such laws.

TEXTING TERMS

petsbenefitstoday.com. may use your mobile telephone number to send transactional and promotional text messages to you, and, where appropriate, will obtain your content to do so prior to sending text messages. These ‘Texting Terms” which are incorporated into the Privacy Policy, apply when you give prior express consent to get text messages from petsbenefitstoday.com. and its aliates.

Consent to Text Messages

By giving Compare Pet Insurance Inc. your content or “Opting-In” to receiving text messages:

You authorize Compare Pet Insurance Inc to use autodialer or non-autodialer technology to send text messages to the cell phone number associated with your consent (for example, the number listed on the form you completed to provide us consent to receive text messages, or, if none, the number from which you sent your content to receive text messages);
You agree that these Texting Terms apply to the receipt of text messages;
You confirm that you are the subscriber to the the relevant phone number or that you are the customary user of that phone number on a family or business plan and that you are authorized to give content for that phone number;
You agree to let us know if you are no longer in possession of that phone number. If you do not, Compare Pet Insurance Inc. is not responsible for any text message sent to a new user of that phone number;
You agree that Compare Pet Insurance Inc.’s Privacy Policy is a part of these Texting Terms and all information received pursuant to these Texting Terms will be handled in accordance with that privacy policy
You agree that you reside in the United States, and,
Message frequency varies.

Information Contained in Texts

After consenting to the text messages from petsbenefitstoday.com. you may receive from petsbenefitstoday.com. one-time, or recurring texts related to the following activities:

Messages may include reminders about a petsbenefitstoday.com. quote you received;
Messages may include requests regarding feedback regarding either your experience in getting a quote.
Messages may include important information about the lapse of your policy, renewal of your policy or reactivation of your policy.
Messages may include information about referral programs;
Messages may include information regarding claims submitted under your policy
Messages and data rates may apply.

Stopping Texts

petsbenefitstoday.com. and you agree that there is only one way for us to stop text messages from petsbenefitstoday.com. and that is to reply STOP to any text you receive from petsbenefitstoday.com. For instance, if you elected to receive information regarding topics related to claims or customer service, you will need to provide a separate stop for that information.

CONTACT INFORMATION

To ask questions or comment about this privacy policy and our privacy practises, contact us at:

Attn. Director of Legal Compare Pet Insurance Services, Inc.,
55 Francisco St,
Suite 360,
San Francisco,
CA 94133
Email [email protected].